Since returning to France in 2012, Burger King has experienced meteoric growth. Once a failed experiment in the 1990s, the Florida-born chain is now McDonald’s main rival in France, with over 500 restaurants and 50–75 new openings each year.

This documentary explores how Burger King thrives: 75% local ingredients, bold marketing campaigns, unforgettable events, and innovative collaborations — from KFC to French rapper Ninho. How does the fast-food giant stay competitive amid inflation? What new innovations are brewing behind the scenes?

From French farmers to the Whopper on your tray, we uncover the secrets behind Burger King’s success and its most iconic menu items.