Every year, France’s major fairs attract hundreds of thousands of curious visitors and enthusiasts. At the heart of these bustling events are those for whom the fair is more than just an appointment. Inventors, breeders, and market traders… all have a lot at stake during these few days of exhibition. For some, it’s about turnover; for others, the pursuit of a prestigious title. In this highly competitive world, these professionals must rely on their charm and overcome the pressure to stand out.