A sense of belonging, attachment to one’s territory: 8 out of 10 French people say they are proud of their region, whether by birth or by choice. Cultural heritage, gastronomy, landscapes, local spirit — all these elements create a shared history and collective identity. For some, this sense of belonging is even the key to success. “A product from us, made by us, sold near you.” This slogan perfectly captures the formula behind the success of so-called regional products. Aligned with the trend of sustainable development, local roots have become a powerful selling point, even beyond France’s borders.