No summer is complete without ice cream—the affordable holiday treat.

In 2023, the French market surged to €1.516 billion. The choice is vast: in supermarkets, 84% of households opt for industrial brands such as Miko and Magnum, while artisan ice cream makers attract quality-seeking customers with increasingly creative recipes.

Yetigel, the French king of water-based ice cream, rivals the giants with 150 million units sold each year.

On average, each French person consumes 6 litres of ice cream per year, and the industry never stops innovating: plant-based ice creams, dairy-free alternatives, mini formats…

How are industrial producers, artisans, and street vendors preparing for the battle of summer?