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    Lukarn
    Cleaning products: the Great Spring Clean 52'  - 2023  - Golden Light Productions
    Synopsis

    The Covid 19 pandemic transformed our habits and our relationship to hygiene and cleaning products have now become an issue.

    The response from petrochemical manufacturers, who are always on the lookout for a chance to make a profit, has been swift: new ranges of high-performance products capable of killing bacteria, fungi and viruses have invaded the shelves of our supermarkets.

     

    But does the antibacterial and virucidal power of these products guarantee a cleaner and healthier home? And what are the consequences for our health?

     

    Faced with the development of disinfectant products, we have investigated their effectiveness, along with their disastrous consequences for the environment. What precautions should be taken when buying these products, sold with such enticing marketing messages?

     

    Some manufacturers have banked on a return to old, more traditional recipes, such as black soap, while others are investing in the latest trend: designer household products that are displayed in our kitchens and bathrooms as decorative items.

     

    One thing is certain; the health crisis has given rise to many opportunities for brands to respond to an exacerbated desire for cleanliness. So how, in this jungle of household products, do you choose? What are the pitfalls to avoid when taking care of your home?

     

    Technical sheet Infos Pictures Videos
    version French + M&E support HD producer Golden Light Productions director Sandrine Leleu