Tell me who your coach is and I’ll tell you who you are. Go onto the Internet and, in one click, our every desire can be satisfied. And when it comes to the marketing strategies employed to draw us in, imagination knows no bounds. Whether we’re looking for a one-off answer to a problem or a long-term programme, we’ve become avid consumers of coaching. But at what price? Although on paper everything looks rosy, promising, and oh so soothing, the bill can be surprisingly steep…