Giant zip lines, man-made canyoning parks, sky-high dining experiences… Seaside resorts and mountain destinations are pushing boundaries to attract thrill-seeking families in search of escape — at prices they can afford. How far will they go to impress? And how can you enjoy it all without breaking the bank? From daring technical feats to bold investments and jaw-dropping experiences, welcome to the limitless summer tourism business!
To boost tourist numbers and polish their image, local regions and municipalities are investing heavily in high-impact, unforgettable attractions.
In the Alps, the modest ski resort of Chamrousse is determined to make a name for itself. Frédéric Géromin, director of the ski area, is betting everything on a record-breaking feat: the world’s largest pylon zip line! A bold technical and financial gamble — with no guarantee of return on investment.
In Savoie, Thonon-les-Bains, nestled on Lake Geneva, is taking on its Swiss rivals Geneva and Lausanne with a world first: a gourmet restaurant suspended 50 meters above ground. Cyrille Bailleul, from the city council, promises a stunning culinary show and breathtaking views… but it comes at a price: €70,000 for just three days. Any hiccup could prove costly.
Further south, Argelès-sur-Mer is banking on exclusivity: the world’s only artificial canyoning park, available for just €33 — plus a second thrill attraction imported from the U.S. Their goal: 300 visitors per day to break even. A bold ambition led by Nil, the park’s charismatic guide, lifeguard, and media-savvy ambassador!
