Every summer, millions of holidaymakers flock to France’s Atlantic islands. Oléron, Ré and Belle-Île-en-Mer are now battling to offer the best holiday experience at the best price.

From bargain accommodation and affordable activities to smart shopping deals and new tourism concepts, each island has its own strategy to win over visitors.

So which island offers the best value for money?

A lively summer showdown mixing tourism, business, smart deals and fierce price competition.