With inflation, jeans, sneakers, and coats are becoming a luxury. Yet three retailers are holding firm: Orchestra, Auchan, and Okaïdi, all promising to dress the whole family at rock-bottom prices.
How do they manage to keep joggers at €6 or sneakers at €15 while costs continue to rise?
Strategic meetings, strained logistics, and tough trade-offs. From headquarters to warehouses and store shelves, the hunt for savings is constant.
Between digitalisation, more responsible collections, and fierce price wars, these popular brands are taking big risks, especially in the crucial back-to-school period in September.
Can we still dress ourselves without breaking the bank?