Every summer, the same spectacle unfolds in seaside resorts as holidaymakers flood beach huts, restaurants, and food trucks.

From traditional restaurants to fast-food stalls, the offer is diverse—but restaurateurs must constantly stand out, all while complying with strict inspections from fraud control authorities who monitor quality and compliance.

Halfway between Cannes and Saint-Tropez, the town of Fréjus is no exception. Jean Giudicelli, who runs the iconic beach club Les Sablettes, has managed this legendary venue for nearly a century—but every year, its place is challenged anew.

Other restaurants focus on low prices to attract tourists, while some prioritise location above all else. Meanwhile, food trucks are rapidly gaining ground thanks to their flexibility, intensifying this culinary battlefield.

So how do you ensure a full house every night in summer? Who will offer the best-value menu, and who will secure the most coveted spot?